Advertising Calculator for Retail Stores
Try this online calculator - only 3 questions!

Do it yourself! Calculate your advertising budget using the formula below.
(From the Broward.edu website.)

1. Enter 25 into your calculator.
2. Add 5 if you feel you are in a strong economy or subtract 5 if you feel it is a poor economy.
3. Add 5 if your store is in a good location or subtract 5 if your store is in a poor location. If location is not applicable please skip this step.
4. Please add 10 if you have opened new locations this year.
5. Add 2 for every store location you have up to 5 locations.
6. Add 5 if you have other local competition.
7. Press the = button.
8. Now press the % button.
9. Multiply this number by your Annual Net Sales.
10. Press the = button.
11. This number is the amount you should expect to spend on advertising over the next year.

AdMedia.org
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AdAge's Top 100 Advertising Campaigns

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The Advertising Show
"America's only weekly radio program focusing on advertising, media, marketing, sales and customer relations." Airs Saturdays on select stations nationwide. Recent guests include Bob Garfield, Jerry Della Femina and Donny Deutsch. Listen to past shows for free at the website.

Duke University Print Ad Archives
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Successful Slogans
Tons of slogans for popular American products. For long-lived products like Coke and Pepsi, see how their pitches evolved over time.

AdFlip.com
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Simpson's Contemporary Quotations
The most notable quotations since 1950, featuring over 9,000 entries from 4,000 sources organized into 25 categories and 60 sections.

The Columbia World of Quotations
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Mail Order Digest
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