The simple truth is that no matter how you market your services, it is very rare that a "one-shot deal" will be very effective.

This applies to ALL forms of marketing to prospective buyers:

Direct Mail: A one-time mailing is not enough to motivate someone to take action.

Print Advertising: Running an ad once won't even get attention.

Sales: Calling on a buyer once will rarely close the deal.

TV and Radio: It is too easy to miss people when done only once or a few times.

The point is this: Repetition is the key to success in all forms of marketing.

Since we can already hear the most obvious objection, we'll handle that one right up front:"Advertising is expensive, if we run ads more times it costs more!"

What is the primary goal in marketing? Is it to keep costs down or to make a bigger profit? If you knew that wisely spending more would lead to a bigger profit, would you do it?

Let's continue. Place yourself in the shoes of a prospective customer or client you are trying to reach. Do you read every ad in the paper? Do you open every piece of mail that comes to you? Do you watch every television commercial, listen to every radio commercial, take every sales person's call?

Even when exposed to an advertisement that appeals to you, do you always buy right away?

If you are not yet convinced, try this test:Have you ever seen an ad or heard of an offer that appealed to you? Did you tell yourself that you wanted it and were going to get it?

Now, have you made it a point to buy EVERY product and service that initially appealed to you? If you surprisingly said yes, pick up the phone right now and call (201) 288-2018, ask for Chris, and request our marketing consulting services for your business.

If you are like the other 99.99% of the population, the answer was probably no. The truth is that we all live extremely busy lives and we place priority only on what matters most to us at that time.

So only by using frequency in our marketing do we reach prospective buyers enough times so that our offer is right for them at the right time and they respond.

Bottom line: If you are serious about getting results from your marketing and advertising, use repetition. It may just be the difference between your future customers saying, "I want that" vs. "I now have that."